2006 National Arbor Day Awards
Promise to the Earth Award
AT&T, formerly SBC Communications, is one of the world's largest telecommunications holding companies. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services.
AT&T's Corporate Citizenship programs encompass a wide-range of efforts including The New AT&T Foundation, The New AT&T Pioneers, Diversity in the Workplace & Marketplace and Diversity in the Community. Through all of these programs, AT&T donates millions of dollars and hours every year to support the communities they serve.
From July 1, 2005, to April 1, 2006, AT&T teamed with The National Arbor Day Foundation to plant trees in America's National Forests through a paperless billing program. For each new customer who switched from paper billing to electronic billing through the company's MySBC eBill service, AT&T planted one tree in a National Forest that had been damaged by wildfires or disease.
Thanks to the outstanding response of its customers, the AT&T program planted nearly 500,000 trees in America's National Forests. These trees will absorb thousands of tons of CO2 each year. In recognition of a promise made and a promise kept, The National Arbor Day Foundation awards AT&T with the Promise to The Earth Award.
Briggs & Stratton
Briggs & Stratton Corporation is the largest manufacturer of small, air-cooled engines for outdoor power equipment, including lawn mowers, pressure washers and generators. The company's engines can be found powering equipment in more than 90 countries on all seven continents!
Aggressive research and innovative technology have enabled Briggs & Stratton to make tremendous strides in reducing emissions of their products. Briggs & Stratton further displays their commitment to the environment by encouraging their consumers to "Strive for Five." The Strive for Five program provides consumers with simple and inexpensive ways to make a positive impact on the environment, from tuning up the family lawn mower to planting trees to absorb carbon dioxide.
In 2005, Briggs & Stratton teamed up with the National Arbor Day Foundation to further their commitment and promote the Strive for Five program by bringing their simple tips together into one program. Foundation Gift Trees were offered with each lawn mower tune-up kit purchase. Through this partnership, Briggs & Stratton distributed over 35,000 trees to conscientious consumers across the country.
In recognition of a promise made and a promise kept, The National Arbor Day Foundation awards Briggs & Stratton with the Promise to The Earth Award.
This year's winners are: