DFV / Bota Box
John Garaventa, Senior Brand Manager at Delicato Family Vineyards, says, "The Gift Trees have been a wonderful added bonus to our annual program with the Arbor Day Foundation.
For the second year in a row, we have made trees available to our sales force for in-store demos which are handed out to consumers who purchase a Bota Box.
It allows us to get the word out about our partnership with the Arbor Day Foundation during Earth Day as well as provide our consumers with a nice takeaway item that fits our brand's message.
During March and April 2010, we conducted 75 demos and handed out 2,100 trees to consumers."