Charlotte, North Carolina

November 5-6, 2014

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Conference Agenda

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Wednesday, November 5, 2014

  • 7:00 a.m. Registration Opens
  • 7:15–8:15 a.m. Continental Breakfast with Exhibitors included with conference registration
  • 8:15–10:10 a.m. Welcome Dan Lambe, Arbor Day Foundation
    The People’s Trees Jan Davis, USDA Forest Service
    Queen City Canopy: Growing Charlotte’s Urban Forest Through Community Engagement

    Known formally as the “Queen City”—but locally as the “city of trees”—the City of Charlotte has developed several effective partnerships to foster a vibrant urban forest. With a century-old collection of willow oaks along streets in the older neighborhoods, the challenge of maintaining and protecting this aging tree population has brought about new infrastructure design guidelines and a strong partnership between city arborists and engineers.

    In addition, the nonprofit group, TreesCharlotte, is a new civic/private collaborative that supports the city council’s "50x50" goal of addressing tree loss in urban areas. Successful projects are developed through the work of dedicated volunteers, along with private funds raised to plant trees and educate the community. This session will cover the range of innovative partnerships that will help grow Charlotte’s tree canopy for generations to come.

    Donald McSween & David Meachum, City of Charlotte | Dave Cable, TreesCharlotte
    Keynote: For the Love of Cities

    Peter Kageyama is a community and economic development consultant based in St. Petersburg, Florida. He studies what makes cities lovable, what motivates citizens to do extraordinary things for their places and how some cities use that energy to fill in the gaps when local resources disappear. Peter speaks about how we can turn peoples’ emotional engagement with their place into tangible action and use that excitement and energy as a much needed community development resource.

    Peter Kageyama, Sextant Marketing Group
  • 10:10–10:40 a.m. Networking Break with Exhibitors
  • 10:40–11:15 a.m. Arizona Urban Tree Map: a Case Study for the Southwest

    This presentation will present results from an ongoing, multi-year project funded through a USDA Forest Service grant. Project partners include Arizona State University faculty and staff and six pilot communities of varying sizes throughout the state. The end result is a database of urban tree inventory information, local forestry resource information, strategies for public involvement and a sustainable plan to enable long-term urban forest management.

    Wolfgang Grunberg & Alix Rogstad, Arizona State Forestry
    What Works in Community Tree Events: Lessons from Ten Years of NeighborWoods

    What can you do to take your community tree events to the next level? Through 10 years of National NeighborWoods Month celebrations, urban forestry professionals have held more than 4,800 tree events and planted more than 300,000 urban trees. This presentation will discuss lessons of success from standout tree events that have made a significant impact in communities nationwide, including tools and approaches that attendees can take home and implement to boost urban forest support in their cities.

    Anthony Le, Alliance for Community Trees
    Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected Audiences

    A great way to generate interest in urban forestry is to mingle with new communities and engage people with passions beyond trees and sustainability. This presentation will discuss tips and lessons for creating opportunities to connect with tech geeks, beer lovers and other communities of interest. We'll discuss projects such as Azavea’s EcoCamp technology “unconference,” Grand Rapids' Brewers Grove Project and TreePhilly’s City of Arborly Love campaign and how these events attracted new audiences to urban forestry.

    Andrew Thompson, Azavea | Lee Mueller, Friends of Grand Rapids Parks | Erica Smith Fichman, City of Philadelphia Parks & Recreation
  • 11:25 a.m–12:00 p.m. Understanding Risk from EAB: Pay Me Now or Pay Me Later

    Since its discovery in Michigan in 2002, Emerald Ash Borer (EAB) has spread to more than 22 states and two Canadian provinces, killing tens of millions of trees. Municipalities and utilities outside the current known areas of infestation must take steps to understand EAB’s potential impact to their electrical systems and public spaces. EAB illustrates a classic example of the pay-now-or-pay-later philosophy: pay now to develop a program to remove or treat ash trees that could impact infrastructure, thereby retaining cost control over these treatments; or wait and pay later, after the trees have died, and risk escalated removal costs, equipment damage, outages, lost revenue and negative customer impact.

    Ed Cunningham, Environmental Consultants Inc. | Terry Wright, Louisville Gas & Electric/Kentucky Utilities
    Trees and People: a Comparative Assessment of Five Non-Profit Tree Planting Programs

    Urban greening nonprofits generally aim to support people as well as trees in cities; they meet this objective through a variety of program strategies that differ by organization. This presentation will comparatively assess nonprofit tree planting programs in five cities using primary data collected in 2014. Through a case study approach, lessons will be derived regarding observed relationships between program structure, city context and outcomes, as well as university/nonprofit partnerships for research.

    Rachael Bergmann & Burnell Fischer, School of Public & Environmental Affairs at Indiana University-Bloomington
  • 11:25 a.m–12:00 p.m. Pollinating in Public: The Bee’s Knees and Urban Trees

    Honey bees play an important role as pollinators in our community and forests. This presentation will explore the unique partnerships that can form to protect honey bees and delve into the roles that queens and drones can play in your local government.

    Brian Henry, City of Menlo Park, CA
    Teaming Up with Professional Sports to Advance Urban Forestry

    Learn how Wisconsin Department of Natural Resources initiated partnerships with the Green Bay Packers (First Downs for Trees) and the Milwaukee Brewers (Root, Root, Root for the Brewers) to promote tree planting in Wisconsin. Not only is the tree planting message being shared with a larger and broader audience, but more trees are being planted in partner communities. Attendees will learn strategies to connect with professional sports organizations and how to apply to sport organizations of all sizes in their communities.

    Laura Wyatt, Wisconsin Department of Natural Resources
    Maple Sugaring in Urban Environments

    This session will highlight various opportunities for developing a community-based maple sugaring operation almost anywhere in the U.S. Community-based models of “sugaring” enterprises help connect people to the trees around them and each other while producing a delicious, healthy food. The economics of leasing taps, buying sap and boiling sap on shares will also be covered.

    Michael Farrell, Cornell University
    How to Speak at TED

    We can improve our business and industry through public speaking. A dynamic, entertaining speaker really gets your attention. You can be that speaker. Speaking is a skill that can be learned, practiced and improved. This will be a quick presentation about how to put together a successful, short speech.

    Paul Johnson, Texas A&M Forest Service
  • 12:00–1:15 p.m. Boxed Lunch included with conference registration
  • 1:30–4:30 p.m. Urban Forestry Field Experiences
  • 4:30–6:30 p.m. Partners in Community Forestry Networking Event included with conference registration

Thursday, November 6, 2014

  • 7:30–8:30 a.m. Continental Breakfast with Exhibitors included with conference registration
  • 8:30–10:00 a.m. Welcome TBD, City of Charlotte
    U.S. Urban Forest Statistics
    All urban forests are not created equal. Urban forests and their ecosystem services and values vary across the U.S. depending upon location. The presentation will illustrate the following urban forest statistics for the U.S. by state:
    • Past and future urban growth
    • Building energy conservation, avoided emissions and value
    • Air pollution removal, health effects and value
    • Urban forest carbon storage, sequestration and value
    • Tree cover, number of trees, leaf area and biomass, potential waste wood and leaf drop, and structural value
    Dr. David Nowak, USDA Forest Service
    Using Program Evaluation Methodology to Identify Possible Program Outcomes for Tree City USA and Tree Campus USA

    Tree City and Tree Campus USA are appreciated for their successful growth, yet very little organized research has been conducted to evaluate program outcomes. We propose conducting program evaluations to determine whether either produces outcomes for cities and college campuses that surpass meeting the minimum program requirements. For example, are these communities/campuses more likely to have a tree planting nonprofit, robust tree budget, reduced tree liabilities or be more resilient to disturbances?

    Raija Bushnell & Haley Ritger, School of Public & Environmental Affairs at Indiana University-Bloomington
    The Sustainable Urban Forest: A Step-by-Step Guide for Urban Forest Managers

    Most cities and communities of all sizes recognize the importance of their tree cover and the need for plans to manage that natural resource. Far fewer actually have such plans in place, and where they do exist, many of those plans fall short in one way or another. This guide—newly released by the USDA Forest Service and The Davey Institute—is intended to help municipal managers and others who oversee the urban forest to assess the state of the forest, identify weak points and chart a path forward, step-by-step, toward long-term sustainability.

    Michael Leff, The Davey Institute / USDA Forest Service
    Implementing an Urban Forestry Sustainability & Management Audit with Internal and External Partners

    Using Agnes Scott College as a case study, the presenters will discuss the development and implementation of an audit of urban forestry practices on the Agnes Scott Campus in Decatur, Georgia. Following a short introduction to checklists and audits that have been developed and used in related natural resource management areas, the presenters will review the ten major categories of this auditing protocol and illustrate how to develop and use a customized audit checklist for your urban forest management program.

    Susan Kidd & Jim Abbott, Agnes Scott College | Ed Macie, USDA Forest Service
  • 10:00–10:30 a.m. Networking Break with Exhibitors
  • 10:30–11:05 a.m. The Parking Forest: As if Mother Nature Designed a Parking Lot

    The Parking Forest is a best management practice for parking lot design, with adequate soil volume to achieve large canopies and the capacity to infiltrate for flood mitigation, without losing a single parking space. Two demonstration sites use structural tree soil, a carefully engineered and installed gravelly material deep enough and compacted enough to support traffic loads but not so compacted that tree roots will not be able to access it, as is typical for trees adjacent to pavement.

    Maria Cahill, Green Girl Land Development Solutions LLC
    Community Tree Care for Advanced Stewardship: Structural Pruning of Young Street Trees
    Adding a structural pruning program to your nonprofit can help in numerous ways. In 2013, Friends of Trees (FoT) launched the Community Tree Care program with an emphasis on structural training of 3- to 5-year-old street trees. This program has benefited FoT in numerous ways, including:
    • Improving the health of the urban forest
    • Providing educational and advancement opportunities for volunteers
    • Improving both public and private partnerships with the City of Portland and local commercial arborists

    A nonprofit pruning program in your city enhances the value of trees and tree care across the board.

    Jesse Batty & Whitney Dorer, Friends of Trees
    To Your Good Health!: Exploring the Links Between Urban Forestry, Remote Sensing and Economics

    i-Tree analysis tools have set a high bar for assessment and valuation of urban forest environmental services. In addition, extensive research has provided compelling evidence about the associations between urban greening (including the urban forest) and human health and well-being. Better health is important for the future of individuals and communities. i-Tree tools do not currently integrate very much of the public health evidence, but a project is underway to remedy this situation and move toward development of an i-Tree Health tool.

    Dr. Kathleen Wolf, University of Washington
  • 11:15–11:50 a.m. Treetilization: a Shared Benefits Approach to Preventing Tree and Power Line Conflicts

    Trees offer society and the environment a myriad of tangible and inarguable benefits. When trees conflict with overhead power lines, however, the results can include blackouts, fires and injury or death. As energy consumers, we spend billions of dollars a year attempting to prevent these conflicts, but are we taking the right approach? How can we effectively manage vegetation near power lines while fully exploiting the entirety of tree-related benefits? This presentation will identify the roots of utility vegetation management (UVM) and how that history has influenced the way UVM is practiced today, while introducing the concept of treetilization.

    Will Porter, CN Utility Consulting
    Healthy Nature, Healthy People: How Public Health Partnerships Can Grow Greener Communities

    A growing body of research shows that access to nature, trees and urban green spaces can improve human health and well-being. Friends of Trees (FoT) has been actively involved in promoting the connection of trees, natural areas and green infrastructure to public health for the past several years. Learn more about the nature-health connection and how FOT has created the Healthy Nature, Healthy People program by partnering with the public health community and garnering grant support for events, integrated plantings and public outreach.

    Erica Timm, Friends of Trees
  • 11:15–11:50 a.m. Tree Board Education: Pushing the Boundaries and Moving Forward

    The North Carolina Urban Forest Council worked with the North Carolina Forest Service and the U.S. Forest Service to formulate and host a tree board webinar series. This series is intended to be a precursor the Tree Board University online courses and engage tree board members that are looking for ways to move their board forward. The webinars brought in speakers from a variety of backgrounds and experiences to give examples of successful boards and projects that can grow your tree board.

    Leslie Moorman, North Carolina Urban Forest Council
    Rotary Clubs: a Powerful Community Partner for Trees

    TreesCharlotte has established an effective partnership with the region’s District Rotary which includes over 70 individual clubs. This powerful partnership provides community service opportunities, club recruitment and social interaction across the District while expanding Charlotte’s canopy with volunteer tree planting and capital support.

    Dave Cable, TreesCharlotte
    Students in the Urban Forest

    Most of Vermont’s municipalities have small budgets for tree management, so volunteer community leaders are often the impetus for moving local urban forestry efforts forward. Since 2012, Vermont’s Urban & Community Forestry Program has focused on partnerships with higher education institutions to engage more than 550 students in more than 20 Vermont towns through service-learning courses and internships. These student projects increase local capacity and provide real-life experiences for future environmental leaders.

    Elise Schadler, Vermont Urban & Community Forestry Progr a.m.
    Optimizing the Use of Volunteer Time in Municipal Forestry Programs

    Volunteers are one of the greatest assets a municipality can have to support the health of their urban forest. However, volunteer efforts may be underutilized without a clear understanding of what they can offer compared to how much input is required to support their tasks. Through case studies, we can learn about some of the costs, time frames, training and support that need to be provided for various volunteer efforts. This can help municipalities get the most out of volunteer efforts in conjunction with professionals and municipal workers.

    Emily Hamilton, Davey Tree Expert Company
  • 11:50 a.m–12:50 p.m. Plated Lunch included with conference registration
  • 1:00–1:35 p.m. Collective Impact of the Tree for All Partnership: from Small-Scale to One Million Over a Decade

    Why should a wastewater utility care about trees? Trees have saved over 100 million dollars in avoided costs, keeping wastewater rates low and improving watershed health, while building community. After ten years, the collective impact is over 4 million new native trees and shrubs, conserving 15,000 acres and planting vegetation along 60 stream miles. This presentation tells our story, and we also share diverse perspectives from stakeholders, including agriculture, business, school children and environmental groups through short videos.

    Rich Hunter, Clean Water Services
    What’s Your Brand?: How Smart Communications Can Bring Long-Term Gains For Your Organization

    Short-staffed. Limited resources. Overworked. Sound familiar? You're not alone. By answering the simple question, “What’s your brand?” organizations can open the door to increased visibility and stronger engagement from their community—whether it’s volunteers, policymakers, corporations or individual donors. From storytelling to graphic design to grassroots engagement, we'll demonstrate how strong brand management can create financial success for your organization—without exhausting your limited resources.

    Chris Horn, American Forests | Mark DeSantis, National Park Foundation
    Replanting Projects in Tornado Devastated Communities

    In April 2011, a devastating tornado ripped through the communities of Apison, Tennessee, and Ringgold, Georgia. Along with many precious lives and family homes, the tornado uprooted thousands of beautiful trees. Two replanting projects led by CN Utility Consultants utility foresters brought volunteers together to provide and plant a combined 450 native trees around the devastated communities.

    Mariah Prescott & Erica Lewis, CN Utility Consulting
  • 1:45–2:20 p.m. Values-Driven Partnership: a Green Infrastructure Pilot in Indianapolis

    Citizens Energy Group contracted with Keep Indianapolis Beautiful, Inc. to plan and execute a “green” solution to a combined sewer overflow (CSO) problem in an urban neighborhood. Using i-Tree and hydrological modeling, engineers developed a strategy involving more than 30 stormwater planters and 200 trees rather than a traditional “gray” solution. Young people are being hired to plant and tend trees and are being given opportunities to learn from and work alongside green-collar professionals.

    David Forsell & Christine Woodward-Duncan, Keep Indianapolis Beautiful
    Powering Community Forestry Programs with Magnetic Partnerships and Educational Messaging

    Dynamic community partnerships can be the fuel needed to propel forestry projects and programs with additional resources and vehicles for distribution. However, the best partners are not always the most obvious or most comfortable to approach. The reality is that opposing interests can come together for the greater good of both. Community forestry programs need support and businesses need to support programs that elevate their position as environmental leaders. Learn best practices and strategies for building powerful partnerships and advancing mutually desired outcomes.

    Cindy Leines, C.E.L. | Jennifer Gulick, Davey Resource Group
    Save with Shade: Planting Trees for Energy Savings

    According to the U.S. Department of Energy, a well-positioned shade tree can reduce energy needed for summer cooling by 15 percent or more. That’s why Idaho Power partnered with the Arbor Day Foundation, cities, nurseries and others to distribute up to 2,500 trees in 2014. Using innovative tools such as a local urban tree canopy analysis and an online mapping tool, the Shade Tree Project is helping to make our communities a little cooler.

    Patti Best, Idaho Power
  • 2:30–3:05 p.m. Tree Planting as Social Behavior Change: Can It Be Done in a Small City?

    The Get Rooted in Cumberland program utilized community-based social marketing to determine the perceived tree planting benefits and barriers for residential properties, as well as how to increase tree planting behavior. A neighborhood was selected for a pilot program because of its high potential for tree planting on residential property. Marketing of the program had challenges and opportunities to meet new partners and collaborators. Small municipalities could see increases in tree canopy with a similar program that encourages tree planting.

    Paul Eriksson, City of Cumberland, MD
    Dominion’s Project Plant It!

    Dominion Resources, Inc. developed and trademarked Project Plant It!, an environmental education program for third-graders. The free program is a partnership between Dominion’s public relations and forestry teams, the Virginia Department of Forestry and the Arbor Day Foundation. Dominion received the Arbor Day Foundation’s "Public Awareness of Trees" award in 2012, and Project Plant It! is a major factor towards Dominion being named a Tree Line USA utility.

    Irene Roberts, Dominion Resources, Inc. | Lisa Deaton, Virginia Department of Forestry
  • 2:30–3:05 p.m. Use of Biochar to Enhance Urban Street Tree Growth and Survival

    The Nevada Division of Forestry (NDF), in collaboration with the USDA Forest Service and the Desert Research Institute, has begun assessing biochar as a potential soil amendment for enhancing growth and survival of urban trees. Utilizing a low-value forest product as a feedstock, an NDF-funded pilot study demonstrated improved soil moisture, fertilizer retention, plant growth and carbon sequestration in biochar-enhanced soils. NDF is working to optimize the production process and application rates, as well as expand the use of biochar in nursery soil mixes and in urban tree wells throughout the state.

    Dr. David Howlett, Nevada Division of Forestry
    Virtual Public Meetings: Efficient Outreach, Big Payoffs

    Public meetings are a requirement for many street and park improvement projects. They are a lot of work to organize, and frequently only a small number of people show up. Not many cities are utilizing virtual public meetings yet, but Kent, Washington, has had great success in reaching larger numbers through social media. People are more likely to provide demographic information and tell you what they think when they can do it online at their own convenience in the comfort of their own home. Surveys, design alternatives, photo contests and other techniques will be shared.

    Victoria Andrews, City of Kent, WA
    Using Plotter LITE: A Free Web-based Mobile Tree Inventory Application

    Plotter LITE is a free Web and mobile application for tree inventory. Users map a tree, populate i-Tree-compatible fields and save data to local desktop applications (GIS/Excel). For cities, communities, nonprofits, schools and tree care firms, Plotter LITE provides an easy yet sophisticated way to inventory and track trees. For those with existing inventory software, the application provides a supplemental inventory tool or an accessible tool for new community members to track tree plantings, monitor trees or inventory existing trees.

    Ian Hanou, Plan-It Geo
    i-Tree Design: Exploring Creative New Ways to Demonstrate the Value of Trees

    The simplest and most accessible of the i-Tree tools is i-Tree Design. Recent updates include crown growth animation, cumulative benefits estimation, printable reports and the ability to model hundreds of trees and multiple buildings. This combination of accessibility and effectiveness has fostered an expanding user base employing the software in new and exciting ways. Example applications in education, advocacy, tree planting and evaluation of tree loss scenarios will help inspire attendees to include i-Tree Design in their own community forestry work.

    Jason Henning, The Davey Institute / USDA Forest Service
  • 3:05–3:30 p.m. Networking Break with Exhibitors
  • 3:30–5:00 p.m. Climate Change: Stoking the Transformation of California’s Urban Forest

    California’s climate change policy is having a profound impact on the science, planning and practice of urban forestry. The Governor’s new budget proposal includes $50 million to the state forestry agency, CAL FIRE, of which 36% is for urban and community forestry (U&CF) from cap-and-trade auction revenues. These funds provide new opportunities to address inequities in tree canopy, enhance the capacity of local programs and increase the resilience of urban forests. They also come with higher expectations for effectiveness. We will present examples of how new policies, research, partnerships and programs are changing urban forestry in California.

    Dr. Greg McPherson, USDA Forest Service | Chuck Mills, California ReLeaf | John Melvin, CALFIRE
    Putting Your Canopy Assessment to Work: Evidence-Based Policy Making at the Doorstep of EAB

    The City and County of Denver, Colorado, has a twenty-year track record of creating tree inventories and canopy assessments. In this session, you will learn how Denver has put those inventories and assessments to work to create policy, secure funding and prepare for invasive pests. Join us for real-world examples of how to leverage your canopy assessment to its fullest potential.

    Sara Davis & Rob Davis, City & County of Denver, CO
    Beyond Tree Canopy and i-Eco: How Idaho’s Treasure Valley Canopy Network is Using Assessments to Inform Strategic Resource Management

    The Treasure Valley Canopy Network (TVCN) is a coalition of diverse professionals from government, business and nonprofit organizations. TVCN’s mission is to link urban forests to infrastructure, economy, human health, ecology and community—and to collaborate, innovate and sustain. This presentation highlights two TVCN efforts that used data and decision support tools from geospatial and i-Eco canopy analyses—an Energy Saving Trees program by Idaho Power and riparian restoration efforts along the Boise River.

    David Stephenson, Idaho Department of Lands | Tim Maguire, Ecosystem Services Foundation
    Putting Canopy Data to Practice: Case Studies for Implementing UTC Goals in Virginia
    The Virginia Department of Forestry, Virginia Tech University and Plan-It Geo established a project with multiple objectives:
    • Survey uses and impediments of tree canopy assessments across the state
    • Develop a new Web-based GIS and ecosystem services application
    • Assist four localities in drafting Canopy Conservation and Implementation Plans
    • Host a statewide workshop to share what was learned

    Join this session to learn what’s working and what challenges remain, and learn about a new technical guidance document.

    Dr. Eric Wiseman, Virginia Tech University | Ian Hanou, Plan-It Geo
    Closing Dan Lambe, Arbor Day Foundation

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