Arbor Day Foundation to Plant Trees in Our Nation's Forests Donated Through Hayneedle.com's Holiday Campaign

Nebraska City, Neb. (Nov. 5, 2010) – The Arbor Day Foundation announced today a partnership with Hayneedle.com for the online retailer's holiday campaign that will plant trees in our nation's forests. Hayneedle.com, an Omaha-based, online retailer of home furnishings and lifestyle products, is launching, Buy a Tree Today & We'll Plant One for Tomorrow, in which the company will plant a tree in a forest for every Christmas tree purchased at Hayneedle.com between now and December 25.

For every customer that chooses to celebrate the holidays with a tree from Hayneedle.com, the company will make a donation to the Arbor Day Foundation to plant trees in our nation's forests that are in desperate need of reforestation because of wildfires and disease.

Hayneedle.com's goal is to plant 15,000 live trees this season. The Arbor Day Foundation will work with the U.S. Forest Service and the National Association of State Foresters to plant trees donated by Hayneedle.com in forests that have been damaged by wildfires, insects and disease. In national forests alone, the U.S. Forest Service has a backlog of 1 million acres that need to be replanted.

"Hayneedle.com is demonstrating how companies can make a positive impact on our world by planting trees," said Tiffany Thompson, corporate partnership manager at the Arbor Day Foundation. "The trees planted by Hayneedle.com will help clean the air we breathe, clean drinking water for millions of Americans and will provide habitat for countless species of wildlife."

"Nothing puts you in the holiday spirit more than giving, so we are thrilled and honored to have the opportunity to give to our nation's forests," said Jason Goldberger, chief merchandising officer at Hayneedle. "It's wonderful to know that by decorating with a reusable, artificial Christmas tree in our homes each holiday, we can celebrate nature by planting and nurturing live trees for all to enjoy for many years to come."

For more information on the Buy a Tree Today & We'll Plant One for Tomorrow campaign, go to www.hayneedle.com.

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About the Arbor Day Foundation: The Arbor Day Foundation is a nonprofit conservation organization of more than 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.

About Hayneedle.com: Hayneedle.com offers "variety, sweet variety" for the home and more through its 200-plus online specialty retail stores. Established in 2002, Hayneedle.com offers an extensive variety of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, Hayneedle.com helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. Hayneedle.com is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit www.hayneedle.com.