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Procter & Gamble Amplifies Commitment to Protect the Planet by Joining the Arbor Day Foundation's Evergreen Alliance
J. Sterling Morton, the man who developed the idea for the Arbor Day holiday, was a vocal anti-abolitionist who held deeply flawed beliefs regarding race and slavery. The Arbor Day Foundation condemns those beliefs.
We have long embraced diversity and inclusion as core organizational values and know that upholding these ideals takes conscious and continuous work. Confronting Morton's history, which is inextricably linked to our organization, is an important aspect of that work. We regret not condemning Morton's racist views earlier and we commit to addressing this issue with transparency moving forward. Our first step is to evaluate how to best offer an honest and uncompromising portrayal of Morton's history and how it intersects with that of the Arbor Day holiday, Nebraska City, and Nebraska.
In the past we have attributed the spirit of Arbor Day to Morton, but it truthfully belongs to the Nebraskans who have embraced the tree planting tradition for generations and people around the world who know that a greener world is healthier, more beautiful, and more equitable. By shedding light on and learning from past mistakes, we aim to build a legacy that is proactively reflective of our values and inclusive of all those who have contributed to the tree planting movement.
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About the Arbor Day Foundation
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. It is a growing community of more than 1 million leaders, innovators, planters, and supporters united in the belief that trees bring people together to do great things. For more than 50 years, the Arbor Day Foundation has answered critical need by activating a vast network of individuals and organizations to plant trees with purpose and scale. To date, it has planted more than 500 million trees in forests and communities in more than 50 countries. And this is only the beginning.
The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.