The roots of a movement

Alliance for Community Trees Founders Reunion

In April 2024, early leaders and advocates reunited in Atlanta to share decades of hard-earned insight and stories – capturing the collective wisdom that helped grow urban and community forestry into a powerful movement for greener, more equitable communities.

A group of people stands together outdoors against a backdrop of lush greenery, dressed in casual attire.

About the Reunion

In April 2024, Trees Atlanta hosted a historic reunion of the pioneering voices who helped launch the Alliance for Community Trees (ACT) network. This gathering united founders of local environmental community forestry organizations, early executives, national program directors, and scientists – professionals who collaborated for decades to evolve urban and community forestry into a major discipline. Together, they served as powerful voices for diverse communities and tireless advocates for government funding.

The event was initially sparked by a desire to honor Sue Probart, founder of Tree New Mexico, who passed away in the spring of 2023. What began as a memorial soon evolved into a crucial mission: to capture and chronicle the collective wisdom of these early advocates. As urban forestry expands into new communities under the guidance of emerging leaders, the foundational best practices and "timeless truths" established by these veterans remain incredibly relevant.

Reconnecting over shared memories and stories, attendees reflected on their work as a true "bottom-up" force that inspired a new vision for trees in local communities. To preserve this place-based deep learning, in-depth interviews were conducted with these founding leaders. We are proud to share these highlights in celebration of their enduring legacy.

Being together once again was truly inspiring and I felt – as did everyone – that we recaptured the essence of the energy and enthusiasm that made the cause of urban forestry a reality… It was truly an honor to share our memories, our struggles and our accomplishments.

Lynn Morris McManus
Baton Rouge Green
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Timeless Wisdom

When these urban forestry veterans reunited, they brought with them decades of memories, stories, and shared triumphs. Having championed the movement from its earliest days, these founders, executive directors, and scientists built a powerful, grassroots force that redefined the role of trees in our communities. To preserve this living history, a historian sat down with several attendees to capture their insights. The resulting interviews are shared below in celebration of their enduring impact—a collection of timeless truths to inspire the next generation of local leaders.

Their Start: The Diverse Beginnings of the Urban Forestry Movement 

How did the urban forestry movement actually begin? Instead of a coordinated national rollout, it was a spontaneous revolution sparked by individuals across the country who simply decided to take action in their own backyards. In this audio clip, founders share the incredibly diverse, personal, and sometimes accidental origin stories of their local tree organizations.

Key highlights include:

  • A Spontaneous Revolution: Nancy Wolf discusses how early environmental education efforts in New York City revealed a profound, simultaneous movement happening organically in cities nationwide.
  • Unexpected Career Paths: Hear how passionate citizens like Donna Curtis and Nancy Hughes transitioned from entirely different fields – such as speech pathology and private horticulture – to spearheading major local green initiatives.
  • Deeply Personal Motivations: Discover the personal catalysts that launched a movement. Lynn Morris shares how she started Baton Rouge Green from a card table and a telephone just to keep her twelve-year-old daughter from moving away, while Shannon Ramsay recounts pulling "shenanigans" to replace Midwest canopies lost to development.

Their Start - The Diverse Beginnings of the Urban Forestry Movement

The Urban Forestry Movement: Finding Growth and Stability 

How did the urban forestry movement grow from isolated local efforts into a powerful national coalition? In this audio clip, early founders and executives share the challenges and triumphs of getting their organizations off the ground.

Key highlights include:

  • Building a Coalition: Deborah Gangloff and Alice Ewen discuss the launch of the Alliance for Community Trees and the power of uniting local leaders.
  • Funding the Vision: Hear how leaders like Ray Tretheway secured massive utility investments, while Andy Lipkis saved 20,000 nursery trees by rallying public 50-cent donations.
  • Influencing Policy: Edith Makra, Greg McPherson, and Donald Willeke share stories of leveraging media, organizing "books of letters," and forming state councils to win over mayors, governors, and the Forest Service.
  • The Power of the Hustle: Marcia Bansley reflects on the sheer determination and "invent-as-you-go" spirit required to solve giant problems in the movement's earliest days.

Urban Forestry Movement – Finding Growth and Stability

Green Wisdom: Reflections and Advice for the Next Generation of Tree Advocates 

How can today's emerging leaders ensure the long-term success of the urban forestry movement? In this audio clip, veteran advocates offer their most critical advice for the next generation of local leaders, covering everything from nonprofit survival to climate resilience.

Key highlights include:

  • Redefining the Urban Forest: Discover why building the "best" urban forest is about more than just planting trees – it requires cultivating a shared environmental ethic among the people who control 90% of the canopy.
  • Mastering Nonprofit Survival: Practical, hard-earned advice on the realities of running a local organization, from building a crucial one-month reserve fund to delegating tasks and effectively networking with the business community.
  • Collaborating Across Sectors: Why successful advocacy requires uniting government, corporations, and nonprofits, and why modern advocates must actively listen to understand the constraints of local decision-makers.
  • Activating the Community: A powerful reminder that tree planting is ultimately about saving lives and cooling neighborhoods. Rather than simply doing the work for people, true success comes from empowering neighbors and building resilient communities to face major climate events together.

Green Wisdom - Reflections and Advice for the Next Generation of Tree Advocates

Coming Soon: Recollections of a Green Revolution

The reunion included recorded interviews with early leaders of the Alliance for Community Trees, reflecting on their organizations’ histories, challenges, and successes within the broader urban forestry movement. Hosted by Trees Atlanta, the three-day gathering featured discussions, roundtables, and sixteen 45-minute interviews that captured decades of experience from pioneers who helped shape community-based forestry—offering insights that remain highly relevant for today’s leaders.

Trees Atlanta (founded 1985)

Marcia Bansley

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Shreveport Green (founded 1990)

Donna Curtis

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Greenscape of Jacksonville (founded 1975)

Anna Dooley

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Alliance for Community Trees

Alice Ewen

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

American Forests

Deborah Gangloff

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

California Urban Forests Council

Nancy Hughes

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

TreePeople (founded 1973)

Andy Lipkis

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Trees for Tucson (founded 1989)

Joan Lionetti

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Openlands Project

Edith Makra

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

USDA Forest Service

Ed Macie

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Baton Rouge Green (founded 1987)

Lynn Morris McManus

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

USDA Forest Service's Pacific Southwest Research Station located in Davis, CA

Greg McPherson

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Trees Forever (founded 1989)

Shannon Ramsay

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Sacramento Tree Foundation (founded 1982)

Ray Tretheway

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Tree Trust (founded 1976)

Don Willeke

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Environmental Action Coalition (founded 1970)

Nancy Wolf

Question #1: Personal Motivations Listen to Audio | Read Transcript

Question #2: Organization Challenges Listen to Audio | Read Transcript

Question #3: Organization Successes Listen to Audio | Read Transcript

Question #4: Tree Care Advice Listen to Audio | Read Transcript

Question #5: Green Wisdom Insights Listen to Audio | Read Transcript

Lessons from the Leaders Who Grew a Movement

Through personal interviews with pioneering advocates, this report captures the ideas, challenges, and breakthroughs that shaped urban and community forestry—and the lessons that can guide the next generation of local tree leaders.