Our Values

Our mission is to inspire people to plant, nurture, and celebrate trees.

By relentlessly delivering value, we lead toward a world where trees are used to solve issues critical to survival.

Our core values

Group of individuals holding colorful signs that read "YES," along with gardening tools, celebrating an environmental initiative.

Our people make the difference

We act with integrity, character, and humility in all that we do.

We have the courage to think on our own.

We make decisions and take responsibility for them.

We continually improve ourselves and our contribution to the team.

A group of enthusiastic volunteers poses outdoors, holding shovels and planting tools, surrounded by lush greenery and a clear blue sky.

We are positive and inspiring

In the meaningful work we do, our messaging, and our behavior.

We maintain a “can-do” attitude.

We encourage and support each other.

We have fun at work.

A diverse group of people in green gloves gathers to learn about planting, with shovels and a small tree in the foreground.

We do work that is high impact

In our programs and approach.

We go big. If we do it, it’s something worth doing.

We strive to positively influence people’s lives and the world.

We think long-term and find ways to ensure sustainability.

We know we are at our best when engaging partners.

Three people converse inside a sunlit greenhouse, surrounded by lush green plants.

We are inclusive

We welcome discussion and debate in all areas.

We seek diversity of thought and experience.

We invite collaboration across teams.

We are transparent as we work to further our shared mission.

We reach out to people from all walks of life.

A speaker stands in front of a projector screen during a presentation, gesturing with enthusiasm to an audience in a conference room.

We are innovators

We constantly test new ideas, keeping what works and moving past what doesn’t.

We push ourselves and sometimes make mistakes.

We celebrate thoughtful failures as well as success.

We challenge the status quo, recognizing good enough is not good enough.

A group of people discuss initiatives at a booth featuring promotional materials and a large display screen about community engagement.

We deliver service excellence

Internally and externally.

We take a genuine interest in the wellbeing of those we serve.

We view situations through the lens of our customers.

We enjoy serving others.