Our mission is to inspire people to plant, nurture, and celebrate trees.
By relentlessly delivering value, we lead toward a world where trees are used to solve issues critical to survival.
Our core values

Our people make the difference
We act with integrity, character, and humility in all that we do.
We have the courage to think on our own.
We make decisions and take responsibility for them.
We continually improve ourselves and our contribution to the team.

We are positive and inspiring
In the meaningful work we do, our messaging, and our behavior.
We maintain a “can-do” attitude.
We encourage and support each other.
We have fun at work.

We do work that is high impact
In our programs and approach.
We go big. If we do it, it’s something worth doing.
We strive to positively influence people’s lives and the world.
We think long-term and find ways to ensure sustainability.
We know we are at our best when engaging partners.

We are inclusive
We welcome discussion and debate in all areas.
We seek diversity of thought and experience.
We invite collaboration across teams.
We are transparent as we work to further our shared mission.
We reach out to people from all walks of life.

We are innovators
We constantly test new ideas, keeping what works and moving past what doesn’t.
We push ourselves and sometimes make mistakes.
We celebrate thoughtful failures as well as success.
We challenge the status quo, recognizing good enough is not good enough.

We deliver service excellence
Internally and externally.
We take a genuine interest in the wellbeing of those we serve.
We view situations through the lens of our customers.
We enjoy serving others.