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Nebraska City, Neb. (April 18, 2011) – Bota Box, the original environmentally friendly box wine, will team up with the Arbor Day Foundation for the third consecutive year to help plant trees in U.S. forests that are in desperate need of replanting. In celebration of Earth Day, Bota Box will donate a portion of its April sales proceeds to the Arbor Day Foundation with the goal of planting at least 20,000 trees.
Consumers can get involved by donating up to $12 of their Bota Box rebate to the Foundation. In addition, Bota Box will donate $1.00 to the Arbor Day Foundation for each new Facebook user who likes Bota Box during the month of April.
"We are honored to partner with the Arbor Day Foundation, a respected and accomplished nonprofit organization dedicated to the vital cause of reforestation", said John Garaventa, Senior Marketing Manager for Bota Box. "We take great care in packaging our wines using environmentally friendly, 100 percent recyclable materials to protect the nation's forests. We are so proud that over the past three years, in partnership with the Arbor Day Foundation, we have helped to plant over 35,000 trees."
The Arbor Day Foundation is the nation's largest nonprofit organization dedicated to planting trees and reforestation with more than 1 million members nationwide. The Foundation works with the U.S. Forest Service and the National Association of State Foresters on reforestation projects. The Arbor Day Foundation also supports individual tree planting efforts. As such, the Foundation and Bota Box will provide 12,000 free Gift Trees at select Bota Box retail stores to people to plant at home.
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About the Arbor Day Foundation: The Arbor Day Foundation is a nonprofit, conservation and education organization of more than 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.
About Bota Box: Bota Box is crafted by DFV Wines, a family-owned winery with 87 years of experience in California winemaking and winegrowing. Bota Box, launched in 2003, produces premium California box wine in 3-liter packaging made from 100% recyclable, unbleached, post-consumer fiber. Using state of the art FlexTap™ technology, wine is kept fresh for up to six weeks after opening, allowing consumers to enjoy a glass of wine without worrying about waste or spoilage. Bota Box offers eight popular 3-liter California varietals: Chardonnay, Pinot Grigio, Riesling, Cabernet Sauvignon, Malbec, Merlot, Shiraz and Old Vine Zinfandel. In 2011, Bota Box launched a line of vintage dated 500ml Tetra Paks. For more information about Bota Box, visit www.botabox.com or find Bota Box on Facebook at www.facebook.com/botabox.
About the Arbor Day Foundation
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. It is a growing community of more than 1 million leaders, innovators, planters, and supporters united in the belief that trees bring people together to do great things. For more than 50 years, the Arbor Day Foundation has answered critical need by activating a vast network of individuals and organizations to plant trees with purpose and scale. To date, it has planted more than 500 million trees in forests and communities in more than 50 countries. And this is only the beginning.
The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.