Greenzys Partners with the Arbor Day Foundation
To Plant Trees in Our Nation's Forests

Nebraska City, Neb. (April 26, 2011) – Just in time for National Arbor Day, one of Greenzys most popular plush toys is available at Build-A-Bear Workshop locations throughout the world and the company is planting trees through the Arbor Day Foundation to mark this expansion.

Starting April 20, one of Greenzys most beloved characters, Yew Yew the Panda, will be introduced and featured as the eco-friendly plush option in Build-A-Bear Workshops in the United States, Canada, England, Germany, Japan and Mexico. For each Yew Yew the Panda plush purchased at Build-A-Bear locations, Greenzys will make a donation to plant a tree in one of our nation's forests in honor of the customer through its partnership with the Arbor Day Foundation.

In addition, children and their parents who purchase a Yew Yew the Panda are encouraged to visit the Build-A-Bear (www.buildabear.com/greenzys) or Greenzys (www.greenzys.com) websites to receive a personalized digital certificate acknowledging their planted tree contribution.

National Arbor Day is celebrated on the last Friday in April, which falls on April 29 this year.
Greenzys are manufactured by Kids Preferred and to promote green living and teach eco-friendly practices to children. Greenzys is a premiere literary based, eco-friendly children's brand, encompassing books, plush toys, animated content and an interactive website.

"Greenzys is offering its customers a great way to teach children about the importance of the environment and planting trees in forests that have been damaged by wildfire, insects or disease," said Kevin Sander, director of corporate partnerships with the Arbor Day Foundation. "One of the best things we can do for the Earth is to plant trees because of all the environmental, health and economic benefits they provide, like cleaner air and safer water sources and improved habitat for wildlife."

Greenzys will also make a donation to plant a tree with the Arbor Day Foundation for any plush toy purchased at more than 650 retail outlets or its website (www.greenzys.com). Greenzys has partnered with the Arbor Day Foundation to plant trees in our nation's forest since 2010.

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About the Arbor Day Foundation: The Arbor Day Foundation is a nonprofit, conservation and education organization of more than 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.

About Kids Preferred: Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing the Pooh®, Disney Princess, Elmer, The World of Eric Carle™, Guess How Much I love You™, Harley-Davidson®, Madeline™, Martha Speaks™, Pat the Bunny®, Spot™ and the Snowman™. The company is headquartered in East Windsor, N.J., and has offices in New York City, Hong Kong and Shanghai. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.