Our Approach

Science shows us where trees are needed most. Then, with shovels or support, our global network plants the right trees in the right places. 

We make it possible for anyone to do good 

It’s why we connect the world’s largest network of tree planting organizations, people, partners, and ambitions — so we can all plant for a better world. 

Woman smiling at a crowd of people

We are all the network

We can’t do this work alone, so we never do. Our network is our members supporting planting projects around the world and in their own back yards. Our corporate partners giving back to the planet. Cities and campuses committing to community forestry. And our planting partners with their hands in the dirt. No matter who you are, there’s a place for you in this community that’s shaping the future through trees. 

Woman walking through tree nursery

How support becomes action

Our more than 50 years of experience has allowed us to develop relationships with planting organizations around the world who are doing it right. They know their local communities and regions deeply. The magic happens when we connect their local knowledge with the support, guidance, and resources, so the trees we plant can grow the greatest impact for all of us.  

Right trees, right places, right reasons

Areas of greatest need
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Planting with focus

We plant with intention and integrity. While trees everywhere are good, we use GIS mapping, environmental, socio-economic, and location data paired with local guidance to identify areas of greatest need. It’s how we plant for planet-shaping impact. 

tree planter holding tree

Prioritizing impact

While we plant in forests around the world, we have identified key priority regions where trees can have the greatest impact on climate, Indigenous and community lands, and the health of biodiversity. We pinpoint these regions through a combination of GIS mapping, environmental and social data, and science to help prioritize our work. Then, we work with planting partners on the ground to get to work. 

man reaching into fruit tree in urban setting

When everyone plants, everyone wins

Trees are vital infrastructure to grow cities and towns for a changing world. To understand where they’re needed most, we lean on NatureQuant’s block-by-block mapping, public data, and image-recognition software to guide our focus. We work with an eye toward where trees can make neighborhoods more equitable and climate resilient, and lean on our local partners’ knowledge to plant in a way that best serves their communities. 

two men walking through dense forest

Turning bold ideas into action

Trees have the power to transform many worlds, from front yards to recovering forests. Whatever the ambition, we’re ready to activate. Whether it’s a local utility company distributing trees to shade customers’ homes from summer heat or planting millions of trees online with #TeamTrees, the way projects come to life can look as different as the projects themselves. With those bold enough to imagine innovative projects, we’re ready to make them a reality. 

Man inspecting health of young tree

Transparency

We provide a clear view of how support makes a tangible difference. Impact stories from forests and communities demonstrate the difference trees have on the people, plants, and animals experiencing it first-hand. We provide detailed annual reports and a full impact dashboard to those empowering large-scale projects.